39: Tom Dunkel - Belrose Storage Group

Summary
Tom Dunkel, Chief Investment Officer at Belrose Storage Group, shares his journey from being a miserable landlord to building a successful self-storage business. He discusses his background in corporate America and how he transitioned into real estate after getting fired from his corporate job. Tom explains the process of acquiring self-storage facilities and the importance of finding value-add opportunities in growing markets. He also highlights the use of dynamic pricing and the shift towards attracting commercial storage customers. Tom emphasizes the strong demand for self-storage and the stability of the industry, making it an attractive investment option.

Takeaways

  • Self-storage is a growing industry with increasing demand, making it an attractive investment option.

  • Acquiring value-add self-storage facilities in growing markets can lead to higher returns.

  • Dynamic pricing allows for optimizing revenue by adjusting prices based on supply and demand.

  • The shift towards attracting commercial storage customers provides a more stable revenue stream.

  • Self-storage facilities have a low default rate, making them a safer investment compared to other real estate asset classes.

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