48: Ruben Greth - Yrēfy

Summary
In this episode, Brandon Bruckman welcomes back Ruben, who shares insights into his evolving career in real estate and capital raising. Ruben discusses his transition from traditional real estate syndication to a debt fund model focused on student loans. He elaborates on the challenges of building a subdivision, the current state of capital raising, and the importance of marketing in attracting investors. The conversation also touches on the motivations of investors and the altruistic aspects of Ruben's business model, which aims to help borrowers while providing returns to investors. This conversation delves into the intricacies of debt, banking, and the dynamics of registered investment advisors (RIAs). It explores how banks operate, the nature of student loans, and the challenges of finding suitable RIAs for alternative investments. The discussion also touches on the importance of spiritual philosophy in business, emphasizing peace and ethical behavior as key components of success. The conversation concludes with practical advice for capital raisers and resources for further learning.

Takeaways

  • Ruben has transitioned from real estate syndication to a debt fund model.

  • He has successfully raised over $4 million in a short time.

  • Building a subdivision involves numerous unforeseen challenges. Investors need to understand their goals before investing in developments.

  • The current capital raising environment is cautious, with many investors on the sidelines.

  • Marketing plays a crucial role in attracting investors to capital raising efforts.

  • The debt fund model offers lower risk and higher returns compared to traditional investments.

  • Ruben's business model focuses on helping borrowers while providing returns to investors.

  • Altruism in business can enhance capital raising efforts.

  • Understanding the motivations of investors is key to successful fundraising. 

  • Student loans are unique as they lack collateral but are bankruptcy protected. Co-borrowers significantly mitigate risk in lending.

  • Finding independent RIAs is challenging but essential for alternative investments.

  • Alternative investments can serve as bond alternatives for portfolios.

  • Peace should be a guiding principle in business decisions.

  • Good human behavior is crucial for attracting success.

  • Capital raisers should seek experienced partners for better outcomes.

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